Cropperware LLC, previously known as Outside the Box, Co., is a business ideas company
specializing in matters relevant to home and family. Mary Petto, owner of the company,
works with other creative minds to develop ideas that make loving homes more efficient and
less stressful. The Outside the Box team develops a great marketing, product or service idea
and then puts it to work.
Before the Cropperware™ Page in Progress Box came to life, Outside the Box’s most recent creation
was a unique interior decorating service that took off successfully right out of the gate. Plans are in
development to create licensing agreements so that even more customers can be served.
Mary Petto draws on a diverse collection of experiences to develop unique
business ideas and products. She began her interest in making the consumer’s
world a better place while in college. Focusing on the art of communication,
her liberal arts education enabled her to concentrate on the big picture and
small picture simultaneously—a key ingredient to successful marketing.
From college, she worked as an editor, copywriter, and ultimately a marketing
director for Merrill Lynch and DLJ Securities. While successful at coming up
with creative ways to communicate to investors about the benefits of mutual
funds, Ms. Petto longed to reach out to the broader population about products more personal to them.
She left financial services behind, paid her dues at an advertising agency as an account executive and
began her own business as a small business marketing consultant. With the assistance of her partner
and husband, Paul Petto, it was here she was happiest. Developing business names, logos, PR
campaigns and literature for entrepreneurs ranging from computer networking firms to singers to
image consultants, she took on new clients as she discovered their businesses and worked hard to
help them along.
Scrapbooking
Mary Petto’s passion for assisting other enterprises was overshadowed by her passion for family
when she stopped full-time work to be a full-time mother. It was when she was seven months
pregnant with her first child that she discovered scrapbooking, and it was four weeks after her first
child was born that she discovered the need for a Page in Progress Box! Not able to completely shed
her business hat, Ms. Petto became a consultant with a direct-sales scrapbooking company. Here she
found a marketing researcher’s dream: access to the minds, opinions and homes of home-makers
and their families throughout the greater New Jersey area. Her most important finding: Scrapbookers
will overstay their welcome at a crop if they don’t have a way to keep their scrapbook page in
progress in place!
specializing in matters relevant to home and family. Mary Petto, owner of the company,
works with other creative minds to develop ideas that make loving homes more efficient and
less stressful. The Outside the Box team develops a great marketing, product or service idea
and then puts it to work.
Before the Cropperware™ Page in Progress Box came to life, Outside the Box’s most recent creation
was a unique interior decorating service that took off successfully right out of the gate. Plans are in
development to create licensing agreements so that even more customers can be served.
Mary Petto draws on a diverse collection of experiences to develop unique
business ideas and products. She began her interest in making the consumer’s
world a better place while in college. Focusing on the art of communication,
her liberal arts education enabled her to concentrate on the big picture and
small picture simultaneously—a key ingredient to successful marketing.
From college, she worked as an editor, copywriter, and ultimately a marketing
director for Merrill Lynch and DLJ Securities. While successful at coming up
with creative ways to communicate to investors about the benefits of mutual
funds, Ms. Petto longed to reach out to the broader population about products more personal to them.
She left financial services behind, paid her dues at an advertising agency as an account executive and
began her own business as a small business marketing consultant. With the assistance of her partner
and husband, Paul Petto, it was here she was happiest. Developing business names, logos, PR
campaigns and literature for entrepreneurs ranging from computer networking firms to singers to
image consultants, she took on new clients as she discovered their businesses and worked hard to
help them along.
Scrapbooking
Mary Petto’s passion for assisting other enterprises was overshadowed by her passion for family
when she stopped full-time work to be a full-time mother. It was when she was seven months
pregnant with her first child that she discovered scrapbooking, and it was four weeks after her first
child was born that she discovered the need for a Page in Progress Box! Not able to completely shed
her business hat, Ms. Petto became a consultant with a direct-sales scrapbooking company. Here she
found a marketing researcher’s dream: access to the minds, opinions and homes of home-makers
and their families throughout the greater New Jersey area. Her most important finding: Scrapbookers
will overstay their welcome at a crop if they don’t have a way to keep their scrapbook page in
progress in place!
| © 2006 Cropperware LLC. All rights reserved. "Page in Progress" and "Cropperware" are registered trademarks of Cropperware LLC. The Page in Progress Box is Patent Pending. |