Cropperware LLC is a company of Outside the Box, Co.,a business ideas company specializing in matters relevant to home and family. Mary Petto, owner of the company, works with other creative minds to develop ideas that make loving homes more efficient and less stressful. The Outside the Box team develops a great marketing, product or service idea and then puts it to work.
Before the Cropperware® Page in Progress® Box came to life, Outside the Box’s most recent creation was a unique interior decorating service that took off successfully right out of the gate. Plans are in development to create licensing agreements so that even more customers can be served.
Mary Petto draws on a diverse collection of experiences to develop unique business ideas and products. She began her interest in making the consumer’s world a better place while in college. Focusing on the art of communication, her liberal arts education enabled her to concentrate on the big picture and small picture simultaneously—a key ingredient to successful marketing.
After college, she worked as an editor, copywriter, and ultimately a marketing director for Merrill Lynch and DLJ Securities. While successful at coming up with creative ways to communicate to investors about the benefits of mutual funds, Ms. Petto longed to reach out to the broader population about products more personal to them. She left financial services behind, paid her dues at an advertising agency as an account executive and began her own business as a small business marketing consultant. With the assistance of her partner and husband, Paul Petto, it was here she was happiest. Developing business names, logos, PR campaigns and literature for entrepreneurs ranging from computer networking firms to singers to image consultants, she took on new clients as she discovered their businesses and worked hard to help them along.
Social Media Since January 2010, Mary has been operating a full-service social media consultancy for small business, personalities, big brands, and nonprofits. Information on her practice can be found here: www.marypetto.com
Scrapbooking Mary Petto’s passion for assisting other enterprises was overshadowed by her passion for family when she stopped full-time work to be a full-time mother, from 2000 - 2006. It was when she was seven months pregnant with her first child that she discovered scrapbooking, and it was four weeks after her first child was born that she discovered the need for a Page in Progress Box! Not able to completely shed her business hat, Ms. Petto became a consultant with a direct-sales scrapbooking company. Here she found a marketing researcher’s dream: access to the minds, opinions and homes of home-makers and their families throughout the greater New Jersey area. Her most important finding: Scrapbookers will overstay their welcome at a crop if they don’t have a way to keep their scrapbook page in progress in place!
The Law of Attraction and Vision Boards After reading the international bestseller, The Secret, Mary began putting the Law of Attraction to work, and was met with success. By using the tools she learned about, she manifested many great social media clients, a daily lifestyle that made her happy, and renewed relationships. Inspired to help others with the application of visualization, she is in the process of introducing "LOAers" to her patented P.i.P. Box as a means to create their Vision Boards.