June 1, 2006 - New Product Launch
July 25, 2006 - CHA Buzz about New Company, New Product
Cropperware Releases List of Additional P.i.P. Box Functions, Adds New Markets
June 27, 2007 – (Marlboro, NJ) Cropperware LLC, creator of the Cropperware® Page in Progress™ Box, has
just released a list of additional uses for the product that render it appealing to more craft categories, retailers and
instructors, in addition to the scrapbookers who have been enjoying its unique function since its launch last fall.
“There’s real magic in the minds of crafters,” said Mary Petto, Cropperware director. “The P.i.P.Box definitely
holds its own in the scrapbooking category, but when you encourage creative minds to think outside the box,
well, magic happens. We are blown away by the many uses our customers have come up with.”
The Page in Progress Box was created to allow scrappers to toss a page in progress into their tote and go, storing
it vertically and yet unmoved when it is retrieved from the bag at a later date. While this has made many a time-
challenged cropper a happy camper, the elements that make up the product—a shallow magnetic box and 15 small
powerful magnets—work well together for fiber and floss braiding, quilt block planning, scrapbook technique
instruction, card making, stamping and increased efficiency in all areas.
As a small company that made its debut less than a year ago, Cropperware is still unknown to many retailers.
Most are educated about the P.i.P. Box when their customers come into the store with a story about it torn from
a magazine or because a friend has one.
“Our goal at CHA this summer will be to educate retailers about the many ways there are to market this product,
and to use them themselves in both a teaching and page-display capacity. We’re looking forward to another
successful show,” added Petto.
Cropperware P.i.P. Box Gets Fan Mail
Nov. 15, 2006 – (Marlboro, NJ) As the Page in Progress™ Box from Cropperware begins to make its way into
retailers’ hands, emails from consumers flood the company inbox.
“When you create something new, it’s exciting, but there’s always a nugget of doubt about how successful an
idea will be when it hasn’t existed before. Then the feedback starts to come in, and you can finally exhale,” said
Mary Petto, creator of the Page in Progress Box and director of the company.
Petto has been breathing more easily, as a matter of fact, since the sneak peeks at the product this past summer
generated a tremendous amount of interest from the scrapbooking community. It’s no wonder Cropperware has
received the enthusiasm it has, when the product saves the scrapper from “scrapper’s burnout”—self-imposed
stress due to lack of time to complete scrapbook pages. The unique P.i.P. Box actually holds a page or any paper
craft project that has not yet been adhered in place, something other “page in progress” organization tools actually
The solution-oriented nature of the product was confirmed yet again in this email received by Cropperware this
week, resounding with all a manufacturer could ask for:
“I just wanted to thank you for your great product. My brother and I are working on a book for my dad's 65th
birthday and your (product) has been great. I can start a page with my photos and layout and then give my
brother the P.i.P. Box. He can add his photos where he wants and send it back to me when he's done so I can
adhere them to the page. Now we don't have to coordinate our schedules and we can still crop "together.” It has
also put an end to redoing pages every time someone finds better photo. Thanks for the great product!”
Petto continues to be surprised by the ways her fans have come up with to use the product. She knew that she
had only scratched the surface of the potential of the product when she created it, so the company asks scrappers
to write in with their own creative uses. Even on the product packaging they offer a free P.i.P. Box to all
customers whose ideas are unique enough to make it to the website.
Where does the P.i.P. Box go now, in light of all this flattery? “The proliferation of the Cropperware product line
in 2007 is certain,” says Petto.
P.i.P. Box Creator Changes Name
Sept. 26, 2006 – (Marlboro, NJ) In the midst of the first wave of consumer excitement about their new product,
the company that created the scrapbooking storage tool called the Page in Progress™ Box has changed its name
from Outside the Box to Cropperware LLC.
“It seems a little crazy, and somewhat confusing, but strategically it’s become important to get the product line
name, Cropperware™, out in the foreground of all of our communications,” said Mary Petto, director of the
company. “We want our clients, the retailers, and their customers to be able to reach right out to us by Internet
and zoom in on us in the press as easily as possible. When you’re launching a new product, establishing a product
line, and your company is new as well, your nomenclature needs to have a singular focus from a marketing
Both Cropperware the company and Cropperware the product line are creeping into the eyes and ears of the
industry rather rapidly as the paid advertising campaign for the Page in Progress Box and editorial coverage starts
to hit newsstands this week. And for a start-up company whose product hasn’t come off the manufacturing line
yet, the scope of retailers ready to carry the product grows impressively every day. “Our goal is to get at least
one independent craft retailer from every state and several Internet storefronts listed on our ‘Where to Buy’ web
page before the bulk of the campaign hits. As a scrapper addicted to new products myself, I know it’s frustrating
not having a local place to shop for something you really want,” added Petto.
Product Launch at CHA Yields Hot Post-Show Buzz
July 25, 2006 – (Chicago, IL) Though there were more than 1,200 exhibitors that set up shop at the annual Craft
& Hobby Association Expo in Chicago last weekend to show off their product lines to retailers, Outside the Box,
Co., made quite an impression as it simultaneously launched its unique scrapbooking tool and made itself known
to the paper crafts industry.
“How could we not get great response with such a lucky booth number?” joked Mary Petto, Director of the
company. “When a new company with a new scrapbooking tool lands at booth 711, nothing can go wrong!”
Lucky numbers aside, Outside the Box created a product that, since the expo, has made its way to several
scrapbookers’ blogs, Internet scrap forums, and handfuls of press kit requests by national craft magazine
publications. Scrapfriends, an educational Internet scrapbooking community, selected Outside the Box as one of
its two “top picks” of new exhibiting companies. Even Carol Duvall, the reigning queen of crafting and HGTV
icon, was wowed by the nifty product when she stopped by Lucky booth 711.
The Page in Progress Box (or P.i.P. Box), the first tool in the company’s Cropperware™ product line, not only
will find its way into every scrapbooker’s supply tote, regardless of her style or experience, it may very well find
its way onto the craft tables of rubber stampers, card-makers, and even quilters, based on the response of expo
attendees. By allowing scrapbookers to put their work away before it is adhered without losing track of where
page elements were placed, Outside the Box has bought the crafting world more quality time both during and after
the creative process.
“The comments from retailers at CHA proved that this product is revolutionary,” Petto said proudly. “No more
bleary-eyed late nights for scrappers who fear they’ll forget what they were thinking about photo and
embellishment placement. No more putting off creative inspiration until they have the time to complete the project.
And, other than profit, retailers will reap an important benefit: more sleep time for themselves after their crops.
Get out your P.i.P. Boxes, ladies! Crop’s over!
|The P.i.P. Box was featured on ABC Network's Good
Things Utah on Aug. 3, 2006!
September 26, 2006 - P.i.P. Box Creator Changes Name
Holiday Gift Guide,
November 15, 2006 - P.i.P. Box Gets Fan Mail
|Radio interview on Nov. 22, 2006
in the Jan / Feb
2007 Issue of
June 27, 2007 - List of Additional Uses for P.i.P. Box Released
Cropperware Lands ‘Page in Progress’ Trademark
January 2, 2008 – (Marlboro, NJ) Cropperware LLC announced today that they have been awarded the
certificate of registration for their trademark “page in progress” phrase.
Their flagship product, the Page in Progress Box, has made Cropperware a hit with the scrapbooking community
for its sheer handiness. Also called the P.I.P. Box, the unique tool takes the time management element out of the
creative process for scrapbookers and other types of crafters by allowing them to stop their work midstream yet
leave all project elements frozen in time while being stored vertically.
Mary Petto, Cropperware’s founder, comments “We are very pleased to be able to place the ‘circle R’ with the
words Page in Progress in our communications. As a small company, we are grateful for every coup we get that
helps solidify us as real players in this industry. It’s not exactly on par with Trump’s attempt to trademark the
phrase ‘you’re fired,’ but in this business, it’s really something.”
Plans for Cropperware LLC in 2008 include launching a new lid design for the Page in Progress Box and offering
customization and licensing of the product to other brands and manufacturers.
More information is available by contacting Cropperware at 732-617-0089, email@example.com, or
January 2, 2008 - Cropperware Lands 'Page in Progress' Trademark
|© 2006 - 2011 Cropperware LLC. All rights reserved. Patent US 7,913,438 B2. "Page in Progress" and "Cropperware" are
registered trademarks of Cropperware LLC. "Vision in Progress" is a trademark of Cropperware LLC.